Case&Client
Case&Client
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Marketing for law firms · caseandclient.com

Marketing for law firms

Make your firm
the next call.

Websites, search visibility, advertising, and intake systems built around how people choose a lawyer.

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Case & Client is a marketing agency for solo attorneys and growing firms.

The client journey

Five moments decide whether they call you.

Every stage depends on the one before it. A strong ad cannot fix a confusing page, and a great page cannot fix an inquiry nobody answers. We work on the sequence, not one piece of it.

  1. 01

    Discovery

    Someone searches, asks an AI assistant, sees an ad, or gets a referral and looks you up.

  2. 02

    Website visit

    They land on a page and decide within seconds whether your firm handles their situation.

  3. 03

    Inquiry

    They call, submit a form, or send a message — usually to more than one firm.

  4. 04

    Intake

    Someone responds, qualifies the matter, and keeps the conversation moving.

  5. 05

    Consultation

    A scheduled conversation where the firm and the client decide whether to work together.

Services

Four areas of work,
in plain English.

01Websites that help people take the next stepRead moreClear positioning, fast mobile experiences, practice-area pages, and purposeful contact paths.Positioning & messagingPractice-area pagesMobile performanceContact paths
02Search visibility across Google and AIRead moreTechnical SEO, local visibility, useful content, and accurate business information that search systems can understand and reference.Technical SEOLocal searchContent that answersEntity accuracy
03Advertising with clear measurementRead moreGoogle Ads, Local Services Ads, focused landing pages, and tracking that connects spending with inquiries.Google AdsLocal Services AdsLanding pagesConversion tracking
04Intake that keeps conversations movingRead moreForms, routing, follow-up, appointment workflows, review requests, and reporting.Forms & routingFollow-up sequencesAppointmentsReview requests

How we work

Four steps, repeated honestly.

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  1. 01

    Understand the firm.

    We review your practice areas, current website, search presence, advertising accounts, and how inquiries are handled today. You get a written summary of what we found and what we would prioritise.

  2. 02

    Build the foundation.

    Positioning and page structure, technical fixes, tracking that records real inquiries, and intake paths that work before anyone spends on advertising.

  3. 03

    Launch and measure.

    Campaigns, content, and pages go live with measurement attached. We agree on what counts as a qualified inquiry so reporting reflects the firm's reality, not raw form counts.

  4. 04

    Improve what matters.

    Each cycle, we look at where inquiries came from, which ones the firm could take, and where conversations stalled — then change the things the data points to.

What we measure

Qualified inquiries01
Response time02
Booked consultations03
Signed clients04
Cost per qualified inquiry and signed client05

These measures depend on accurate tracking and on feedback from your firm about which inquiries were genuinely useful. We do not publish invented results, and we will not promise a number before we understand your market.

Questions

Before you ask.

Build a clearer path to your next client.

Tell us about your firm, your current marketing, and what you want to improve.

Request a marketing review